The subject of sustainability is in vogue and Ambev made the disclosure of its positioning for this area. Guided by its target audience, it chose MetaX, where through the Nielsen 2022 survey it identified that 39% of people are aware of this theme. In addition, it used the campaign to make other discoveries about consumer […]
When releasing the Renegade Archangel series, Globoplay sought to discover viewer interests in partnership with MetaX’s content clustering and segmentation mechanisms. More than 19,580,000 consumers were reached by this research, which counted with 356 respondents.
To boost its audience on Black Friday and during the Brazilian game days, McDonald’s bet on Power On and, as support for its campaign, invested in Pre-roll in content clusters such as gastronomy and movies.
To reach the young entrepreneurial population and test the brand’s favorability, Sebrae promoted its 50th anniversary with open segmentation.
On the Champions League day, the brazilian television channel, SBT, explored the Power On format, with a 10-second video. Altogether, SBT carried out three campaigns, thus achieving more than 1.2 million impressions and 2.2 million impacts per day. Do you want to see more cases? Click here.
