Advertiser

Boost global growth powered by CTV & OTT

Contextualized & Segmented Targeting

Brand safe guaranteed

Household Reach across Screens

Real-Time Measurement and Al powered Auto-optimization

Target Your Audience Through Content Clusters

Food

Games

Sports

Movies & Series

News

Kids

Humor

Music

Fitness

Entertainment

Reach CTV Viewers Through Diverse Scenarios and Ad Formats

POWER ON

INSTREAM

BYE AD

IMMERSIVE

CONTACT

The Power On format stands out!
Place your brand message into the instant the TV is turned on before the viewer decides on linear TV or streaming content.

Grab attention in the perfect context
Place your ad before the viewer's chosen content. To do this, simply define what type of content best speaks to your proposition.

Activate other viewer’s sensations
Surprise them. Strengthen your brand recall through the audio format, before the viewer turns off the TV.

Create an experience with your brand through augmented reality
Interact with the viewer and create experiences that relate streaming content to your brand.

BE A PUBLISHER
HAPPLAY PARTNER

Advertise your content on a leading CTV advertising platform. Get access to personalized information according to the desired target audience and segment your ad. Want to know more? Contact us!

PROFILE OF
OUR AUDIENCE

Research source:

are 25+ to 44 years old

watch with others

perform interactions after seeing an ad

2 out of 3 watch with a cell phone

MARKET COVERAGE

WHAT MAJOR BRANDS HAVE
DISCOVERED WITH HAPPLAY

Ambev takes a stand on sustainability and is consistent

The subject of sustainability is in vogue and Ambev made the disclosure of its positioning for this area. Guided by its target audience, it chose Happlay, where through the Nielsen 2022 survey it identified that 39% of people are aware of this theme. In addition, it used the campaign to make other discoveries about consumer […]

Globoplay promotes research and discovers its audience’s interests

When releasing the Renegade Archangel series, Globoplay sought to discover viewer interests in partnership with Happlay’s content clustering and segmentation mechanisms. More than 19,580,000 consumers were reached by this research, which counted with 356 respondents.

McDonald’s supplements audience through content clusters

To boost its audience on Black Friday and during the Brazilian game days, McDonald’s bet on Power On and, as support for its campaign, invested in Pre-roll in content clusters such as gastronomy and movies.