Glossary

What is CTV? Learn about this and more terms in this universe.

CTV	Connected TV. It’s a device, such as a smart TV or other device that turns traditional TV into connected TV. Fire TV, Apple TV, Xiaomi STB, and game consoles are examples.
OTT	Over the Top. It is a media service that distributes the providers’ content via the Internet. This occurs at the request of the viewer or system user.
FAST channel	Free Ad Supported Streaming TV. These are channels that transmit linear TV programming, based on a program guide for CTV devices.
VOD	Video On Demand is the method of receiving video content in which the viewer can choose what to watch and when to watch it.
aVOD	Ad-supported Video on Demand is a free video reception and viewing service on an advertising-powered platform. Viewers can consume the content as soon as they watch the ads.
sVOD	Subscription Video on Demand is the reception of video content granted to the user by means of a monthly, weekly, or daily payment.
CTV Data	The set of information concerning the audience or a media platform, characterizing the audience and the medium in which the spectators are present.
DSP	Demand-Side Platform. A platform that allows advertisers to manage their ads through a centralized interface.
SSP	Supply-Side Platform. A platform that provides publishers with the resources to aggregate, consolidate, and manage their demand sources. In other words, it is software that connects demand to content providers.
Advertising context	This is the relationship that exists between the message of an advertisement and the content around which it is displayed. The more related they are, the better the context.
VTR	View Through Rate is a value that defines the percentage of people that watched the video and how many of them watched it to the end.
VCR	Video Completion Rate is the metric that calculates the ratio between the number of times the video was viewed in its entirety and the number of times the video was viewed.
Viewability	Visibility is the metric that establishes that at least 50% of the advertising piece must be visible. When on display, for at least 1 second; and when on video, for at least 2 seconds.
Brand Lift	Brand lift is a study that determines the increase in the interaction between the brand and its public by means of an advertising campaign. The rate of increase in the perception of brand favorability, purchase intention, and the memorability of an ad are examples of what the study can offer.
Target or segmentation	Characteristics of a target audience involving demographic, interest, and behavioral information.
Linear TV	Refers to TV programming content, based on a viewing schedule, which defines the time and length of time that programming will be available. Currently, this type of content can be based through antenna and pay-TV or streaming systems.
Streaming	It is a technology that allow data transmission, such as video, sound and image, via internet with no need to download and upload. GloboPlay, Netflix, Disney +, and Amazon Prime are examples of streaming audio and video platforms.

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